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36 Dufflaw Rd
Toronto, ON M6A 2W1
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Olivia Pierratos
Digital Branding & Content Manager
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We’re taking Instagram beyond your phone and using it to transform a more traditional space, trade show booth design

TORONTO, ONT (March 18, 2017)—California Innovations used photos from one of their Instagram influencers to create an eye-catching design for their 2017 International Home + Housewares trade show booth. When it came to deciding what photos were going to cover the booth walls, there was no hesitation among the California Innovations team: Instagram.

“We’re taking Instagram beyond your phone and using it to transform a more traditional space, trade show booth design. We want to support the community that engages with us online while also providing a cohesive brand experience” explained Olivia Pierratos, Digital Marketing Specialist at California Innovations.

Having previously worked with photographer Andrew Kuttler to develop social media content for their brand, the team felt that his colorful, whimsical images would be perfect for the exterior of their booth.  This time though, the plan was to make a much larger statement—30 feet larger.

“We wanted our booth to not only draw people in, but to create a visual statement of the brand and the category – colorful, exciting and fun.  We felt that Andrew’s photos captured that” said Kathryn Hazen, Creative Director at California Innovations.

California Innovations will be located in booth S3878 in the South building at the 2017 International Home & Housewares Show. Along with the Zipperless Lunch Pack, they also will display their other lines, including “Freezables”, “Self-Inflating Lunch Packs”, “Fashion”, “Food Pro”, “Portion Control” and “Interlockers”.

About California Innovations

California Innovations began in 1986 and acquired Arctic Zone in 2004. As the market leader in soft sided, insulated products, we have been responsible for expanding the category in new directions. We attribute our success to a passion for design, ingenuity and innovation and our decades of experience that has allowed us to develop a wealth of knowledge and expertise in materials and construction.  We know our products from the inside out and are uncompromising in the quality that we demand of every product that has our name on it. For additional information, please visit

For further information, please visit the California Innovations booth (S3878) or contact Olivia Pierratos at or (416) 704-8382.

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